As per the report published by the Ministry of Road Transport and Highways here, the approximate number of road accidents is about 4,80,000 per year and the number of people die in those accidents counts to about 1,50,000 per year which means approx 420 people are killed everyday in approx 1320 road accidents every day which is again broken down to 17 deaths being occurred in 55 road accidents every hour. Every year this figure may go up or down by a small percentage. 50% of the people who die in these road accidents are in the age group of 18-35.
So, out of the approx 420 people who died on road that day, the media celebrated only this particular death because they had a story to club with it to seek public attention. For the media the rest 419 lost lives are not worthy to talk about at all.
As far as IBA India is concerned we have no clue of such an attempt from the rider nor did he post it on IBA India FB group (Generally all rides are posted there so that any of our members will track the ride).
That life would be Lost for many reasons for God only Knows. RIP Brother!